By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.

Anna Dahlström is a Swedish UX designer based in London. She's the founder of the UX design school UX Fika. Since 2001 she has worked client side, for agencies, and for startups on a large variety of brands and projects, from websites and apps to bots and TV UIs. She's a regular speaker and holds a MSc in Computer Science and Business Administration from Copenhagen Business School.